← Customer Stories Case Study

MDNA Skin: luxury skincare, made with
Madonna.

A luxury skincare brand needed customer experience that matched the product: professional, personal, and handled with care. They came to us to carry that voice across every channel.

MDNA Skin luxury skincare brand event
10K
Customers helped
95%
Service level
20%
Increase in conversions
100%
Customer satisfaction
The setting

A luxury brand, scaling its conversations.

MDNA Skin are the experts in luxury skincare. Based in Japan, they set the gold standard in personal care, a brand built with globally renowned artist Madonna to help people achieve their true beauty.

Their main avenue to customers is their social presence. As volume grew, they needed help making sure every inquiry, across every platform, was answered politely and on time.

They came to us looking for a reputable partner that could carry their brand voice to a wider audience.

Our action plan

A careful, precise transition.

With a measured rollout, MDNA Skin moved their customer service operations to Beyond the Call, supported by:

  • A complete knowledge transfer, so our agents fully understood the brand and product.
  • A constant channel of communication between our management team and MDNA Skin for a smooth handover.
  • Client-involved training and a full technology walkthrough.
  • Custom-tailored tooling to answer customer inquiries across channels: phone, email, and online chat.
The result

Their voice, carried at scale.

Beyond the Call helped MDNA Skin maintain their valued online presence with a high degree of professionalism and care, answering at scale without ever losing the personal touch a luxury brand depends on.

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