Data

Annotation, moderation, and AI quality, done right.

Data labeling, content moderation, RLHF, and AI evaluation at scale. Operators trained, rotated, and supported. Native experience with AI-first companies where label quality is the difference between a good model and a great one.

The problem

Bad labels make bad models.

You can have the most sophisticated model architecture in the world. If the data feeding it was labeled by burned-out annotators clicking through batches at speed, the model will be brittle in production. Every AI-native team eventually learns this the hard way.

Same with content moderation. A platform with thousands of users posting per hour can't lean on community reporting alone. You need humans reviewing the hard edge cases that automated systems get wrong. And those humans need to be supported, rotated, and protected, or the work breaks them.

We do this work the way it should be done. Domain-trained annotators. Mandatory rotation policies for moderators on graphic content. Mental health support built into every contract. Quality scoring on every label batch. The result is data your ML team actually trusts.

What we deliver

Four workstreams.
One data quality engine.

PILLAR 01

Data labeling at scale

Text, image, audio, video, and multimodal annotation. Bounding boxes, NER, entity linking, intent classification, sentiment, semantic segmentation. Tuned to your taxonomy and validated against your gold standard.

PILLAR 02

RLHF & AI evaluation

Reinforcement learning from human feedback. Model output ranking, eval rubrics, red-teaming, and adversarial testing. Operators trained on prompting and model behavior, not just labeling.

PILLAR 03

Trust & safety moderation

Content moderation for user-generated platforms. Hate speech, harassment, CSAM detection, fraud, and platform policy enforcement. Mandatory rotation, mental health support, and clear escalation paths.

PILLAR 04

Quality assurance & gold sets

Multi-pass review on critical batches. Inter-annotator agreement tracking. Gold-set calibration before every project. We don't ship data your ML team will quietly distrust.

KPIs we target

Quality metrics your ML team will trust.

Typical ranges across our data engagements. Your exact targets get set based on your gold standard and use case.

95%+
Inter-annotator agreement
on structured tasks
< 1%
Critical-error rate
post-QA
2โ€“4x
Throughput vs. crowdsourcing
per labeled item
100%
Moderator rotation compliance
on graphic content
How it works

Two weeks to first labels.
Quality compounds from there.

WEEK 01

Calibrate

We review your taxonomy, edge cases, and gold standard. We run a calibration batch with your team to align on judgment calls. Disagreements get documented in the rubric, not glossed over.

WEEK 02

Train the team

Annotators hired or assigned based on domain match. Multi-day training on your rubric. Practice batches scored against gold. Operators don't touch live data until they pass the gate.

WEEK 03

Pilot batch

First live batch with intensive QA. Inter-annotator agreement reported daily. Rubric refinements roll out the next morning. Your ML lead sees every quality metric in real time.

WEEK 04+

Scale & sustain

Full throughput. Rolling QA on every batch. Operator rotation enforced. Weekly quality reviews. We retrain when your taxonomy evolves, which it will, often.

Industries we deliver this for

Data work tuned to your model.

Medical imaging annotation isn't the same as ad-creative moderation isn't the same as financial fraud labeling. Pick yours.

Tools we work with

Native integration with your ML & data stack.

Labeling platforms, model orchestration, cloud infrastructure, and data pipelines. We integrate where your ML team works.

AWS
Google Cloud
Dialogflow
Workato
UiPath
Celonis
Slack
Meta
Palo Alto Networks
ProHance
Proof point
"We compared their labeled batches against three other vendors. Theirs had inter-annotator agreement 17 points higher and the lowest critical-error rate. We moved 100% of our annotation work to them inside three months."
Lena Park ยท Head of ML, Computer Vision Startup / Series B
FAQ

Questions buyers ask us.

How do you handle the mental-health side of content moderation?
Mandatory rotation off graphic content (no operator works graphic queues for more than four hours consecutively, or more than three days a week). On-staff licensed counselors available 24/7. Anonymous opt-out from any queue without penalty. Annual wellness audits with independent oversight. We treat this as the most serious operational requirement we have, not as a checkbox.
What labeling platforms do you support?
Label Studio, Labelbox, Scale, V7, Roboflow, Encord, plus custom in-house platforms for clients who've built their own. We have annotators trained on each. If you have an in-house tool, we'll do platform training as part of onboarding rather than asking you to switch.
Can you handle multimodal and reasoning-task labeling?
Yes. Multimodal (text + image + audio + video) labeling is one of our fastest-growing workstreams. For reasoning tasks (chain-of-thought review, RLHF on agentic outputs), we staff senior operators with relevant domain expertise: math PhDs for math benchmarks, lawyers for legal reasoning, doctors for medical eval, and so on.
What's your IP and data-handling posture?
Strict NDAs with every operator. Data segmented and accessed via your secure tooling, not exports. SOC 2 Type II on infrastructure. We can sign custom DPAs and conform to specific data-residency requirements (EU, US, regional). The work product is your IP, full stop.
How do you scale up or down with our needs?
Flexible scaling is built into the contract. We can ramp from 20 to 200 operators in three weeks for batch projects, and ramp down without penalty for clients on consumption-based pricing. Long-term engagements get committed capacity at better unit pricing.
How is this priced?
Per-label or per-hour, depending on the work. Multi-pass review and gold-set calibration baked into the unit price (no surprise QA fees). Custom tooling and senior domain experts priced separately. Full pricing shared on the strategy call once we see the work.
Let's talk

Ready for data your
ML team actually trusts?

30-minute discovery call. Bring your taxonomy and a sample batch. We'll run a calibration round and show you exactly what our quality looks like before you sign anything.